Our Work & Advocacy
Changing the conversation about men and boys.
Beyond direct support, we work to change the systems and stigma that hold men and families back. These are the campaigns driving our advocacy.
- 75% of suicides in Canada are men
Look Behind the Mask
Confronting the silent crisis in men's mental health.
Too many men suffer in silence behind a mask of being 'fine'. Look Behind the Mask challenges the stigma that keeps men from asking for help — because 100% of suicides are preventable.
Read the campaign → - 1 ask amend the Income Tax Act
Make the Canada Child Benefit Inclusive
Ending gender discrimination in how families access child benefits.
The way the Canada Child Benefit is administered can leave single fathers and shared-parenting families behind. We're advocating to make the program gender-equal and inclusive of every parent raising a child.
Read the campaign → - 30+ MPs & Senators engaged
A National Strategy for Men's Mental Health
Making men's and boys' health a national priority.
Canada has strategies for many health priorities — but none focused on the distinct health needs of men and boys. We're building the coalition to change that, including a growing Men and Boys' Health Parliamentary Caucus.
Read the campaign →